Ilé Ijó is one of the prominent names in the alternative and rave scene in West Africa, seeking a new visual identity ahead of an upcoming event, with the intention that the identity would set the foundation for all future events going forward. I led the full identity design, spanning the logo, motion design, and 3D work.The core challenge was that the brand deliberately avoided a fixed color palette, so that each event could explore its own visual world freely through 3D animation and visuals. This meant the identity had to be strong and recognisable enough to hold together across wildly different color treatments and visual directions, without relying on color as an anchor.